Price on demand
Program
- Definition of Advertising
- General principles of EFPIA Code and global review
- Promotion of prescription-only medicine (POM) to HCPs
- Interactions with HCPs, HCOS, POs and International Congresses
- Focus on digital communication
- Global disease awareness campaign (DAC)
- Corporate website
- Promotional website
- Social media
- Case study – Product Launch in UK, Germany and France – How to comply with local requirements?
- Q&A