Virtual Classroom Training

Bespoke interactive e-learning

This training focuses on understanding the EFPIA Code rules, digital communication, and advertising limits. It covers topics such as promoting prescription-only medicine, digital communication specifics, disease awareness campaigns, and complying with local requirements in different countries.

Date: June 25th, 2024

Type: Virtual Classroom Training

Duration: Half day (afternoon only)

Who should attend?: Pharmacists, Regulatory Affairs Officers and all staff involved in the advertising circuit.

Price on demand



  1. Definition of Advertising
  2. General principles of EFPIA Code and global review
    • Promotion of prescription-only medicine (POM) to HCPs
    • Interactions with HCPs, HCOS, POs and International Congresses
  3. Focus on digital communication
    • Global disease awareness campaign (DAC)
    • Corporate website
    • Promotional  website
    • Social media
  4. Case study – Product Launch in UK, Germany and France – How to comply with local requirements?
  5. Q&A


Pharmacist and Development Consulting & Scientific Affairs Associate Director. She brings 10 years of experience in the Review and Validation of Promotional Materials (“Ad Promo”) and Healthcare compliance regulations for Drugs, Medical Devices, Generics, Biosimilars and OTC products. Her works in pharmaceutical companies and consulting companies provided her an extensive experience in the evaluation of external communication, either promotional or non-promotional intended for Healthcare professionals and patients. Her experience in Promotional materials and compliance covers French regulations (Health Law, ANSM recommendations) as well as EU/International guidelines (EFPIA, IFPMA). In the field of French regulations, she has also developed expertise in Sales Reps Charter and Anti-gift Law. Audrey has gained experience as project manager / coordinator though many diverse international projects in Promotional materials and Healthcare compliance activities, from the strategy to the operational phases. Based on this dual experience (EU, and notably French regulations as well as International guidelines), Audrey Athlani Jorno has developed a global expertise in the evaluation of external communication spanning from corporate documents to the local affiliates’ adaptation.

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